I'm excited to announce that we will be carrying exclusive products from DITRO! Who are and what is DITRO? Well the owner Sam, who also happens to be my best friend, started her business Diamonds In The Rough Originals several years ago making graphic tees and sweaters in Vancouver, BC. Her street style and whimsy makes for creative and well thought out unisex designs that anyone would want to wear. Now based in Calgary, Alberta you'll often see Sam take part in philanthropic efforts to make her community a better place by showing everyone a little love. As soon as you meet Sam you want to be her friend. Her undying passion for her graphic design, friends, family and community is what makes her special. Sam has managed to build a company based solely on who she is to her core and I couldn't be more thrilled to have her on-board. As someone who has worked with her before and who has been her best friend for 15 years I can personally vouch for her character.
What you may not know about Sam is that she grew up in a small town called Ponoka in Alberta. Ponoka is a town known for its' country roots and even hosts a stampede every year. The photos we took of the 'Have you ever seen the rain?' sweaters were based there. Sam grew up influenced by this environment which is why she's so perfect for New Country Spirit. We've also teamed up with one of Sam's childhood friends Jamie Woodfin who also happens to be a country singer. Jamie and Sam modeled a couple versions of the sweater which I'm so excited for you guys to see, the black is available today Monday, March 11th and grey will be available in April. The design has been released to New Country Spirit only and will also be available through DITRO. A big thank you to Jamie Woodfin for being a part of this release. Check out his website www.jamiewoodfin.com to hear his music and learn more about him. You can check out Sam's amazing work at www.ditroriginals.com.
I'm so excited for you all to see what's coming up and I'm thrilled to have DITRO on-board. What also makes Sam's designs so special is she only releases limited quantities of each sweater and t-shirt she makes so it's important to scoop them up while you can!
Talk to you all soon!
Owner of New Country Spirit