Work Hard, Stay Humble: Our Ambassador's Mantra

September 18, 2016

Our Ambassador, singer, songwriter and entertainer, Riki Knox is the epitome of what New Country Spirit represents and strives for every day: working hard, staying humble, giving back and being kind.  You know when you speak with someone and you just 'click'? Well that's what happened when we first spoke with Riki.  We could tell right away that she embodied the authentic country spirit. When she isn't travelling across North American writing and singing along side Florida Georgia Line, Dustin Lynch, Cole Swindell, Dallas Smith and Easton Corbin (to name a few), she is giving back in anyway she can.  For instance, she helped us raise enough funds to buy over 450 mittens for homeless youth and she donated her hair in the hopes she "...would shine a little light with my donation to Wigs For Kids..."   

 

Riki's approach to life is positively contagious and her music is all heart and soul. When she sings, it truly makes you want to get up and dance! Check out this video plus her debut album, That's Country Y'all and her newest project The Highway Women

 

 

 

 

 

 

 

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